Managing Key Accounts will give you the ability to identify key accounts with better accuracy and begin to develop a strategy for achieving your business goals.

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Managing Key Accounts (Establishing Relationships)

Managing Key Accounts offers a proven 6-step process that teaches sales professionals to apply new methods for identifying and implementing effective strategies for creating impenetrable relationships with their key accounts. This targeted 2-day workshop provides specific skills and planning tools to research, analyze and develop strategies that ensure a focus on the business needs of your key accounts.

Customized case studies, small groups activities and industry-specific role-play exercises are all designed to allow participants opportunities for practicing the skills necessary to succeed with their with key accounts.

Throughout the workshop, Key Account Managers learn and practice:

  • Techniques to identify hidden customer business objectives and goals
  • Methods to assess account opportunities and vulnerabilities
  • Strategies appropriate for growing targeted accounts
  • Tips for accurately evaluating the cost and value of account strategies
  • Techniques for developing account plans and strategies with measurable long- and short-term goals

For more information about our services, or to learn how your organization can benefit from a partnership with PLS, please contact us via email at, or by phone at (800) 827-7576.